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Ends of the Earth Exhibitor Marketing Guide

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What audiences represent the best potential for sales? What are the key reasons for these target audiences to experience Ends of the Earth: From Polar Bears to Penguins? What messages and tone and style of communication will best capture the essence of the exhibition and attract these audiences? What promotions can you develop to attract audiences and promote awareness of the exhibition?
The materials and suggestions offered in this marketing guide are intended to assist you in developing your own marketing and promotional strategies. What works for us may not work for everyone. We encourage you to:

  • Use the messages and images as supplied or create your own within the specified guidelines. Note: Some images are best used as supplied e.g. Polar bears and penguins should never be shown as appearing to live with penguins; only those species of penguins that are native to the Antarctic should be used (such as Emperors, Adelies, Gentoos, Chinstraps), etc.
  • Remember to submit your marketing and promotional materials including artwork to Science North for approval prior to placement or printing.
  • Share your marketing and promotional strategies and materials with Science North for inclusion in the Marketing Guide website so others can benefit from your experiences.

Be sure to review and adhere to the guidelines and mandatory requirements in this guide and in your exhibitor lease agreement for Ends of the Earth.


100 Ramsey Lake Road, Sudbury ON P3E 5S9 • Tel: (705) 523-4629 or 1-800-461-4898
Fax: (705) 522-4954 • General Inquiries •
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